Your strategic design partner for mission-driven services
I'm an end-to-end product designer with experience in healthcare, B2B, B2C, + various sectors and team sizes. Let's create the right (and scalable!) solutions by understanding human contexts and the systems they're in.
I'm an end-to-end product designer with experience in healthcare, B2B, B2C, + various sectors and team sizes. Let's create the right (and scalable!) solutions by understanding human contexts and the systems they're in.
Works ↓
2X faster task completion
of logistics supervisors through design enhancements of an internal platform
+29.60% engagement boost
in a revamped page with self-serve tools and feature discovery links for an e-comm platform
50% faster order placement
by customer service agents using a new feature in an admin tool
+40% productivity boost
in warehouse operations for a high-value item through service design interventions
Built a design system from the ground up
for a healthcare startup
2X faster task completion
of logistics supervisors through design enhancements of an internal platform
+29.60% engagement boost
in a revamped page with self-serve tools and feature discovery links for an e-comm platform
50% faster order placement
by customer service agents using a new feature in an admin tool
+40% productivity boost
in warehouse operations for a high-value item through service design interventions
Built a design system from the ground up
for a healthcare startup
2X faster task completion
of logistics supervisors through design enhancements of an internal platform
+29.60% engagement boost
in a revamped page with self-serve tools and feature discovery links for an e-comm platform
50% faster order placement
by customer service agents using a new feature in an admin tool
+40% productivity boost
in warehouse operations for a high-value item through service design interventions
Built a design system from the ground up
for a healthcare startup
Featured stories (your future)
Driving long-term engagement for a well-being app through journaling →
Driving long-term engagement for a well-being app through journaling →
UX Strategy
UX Strategy
UX Strategy
Discovery Research
Discovery Research
Discovery Research
UX and UI Design
UX and UI Design
UX and UI Design
COMING SOON
COMING SOON
COMING SOON
Designing a more efficient and secure system for handling high-value items in warehouses
Designing a more efficient and secure system for handling high-value items in warehouses
Designing a more efficient and secure system for handling high-value items in warehouses
Concept Testing
Concept Testing
Concept Testing
Service Design
Service Design
Service Design
UX and UI Design
UX and UI Design
UX and UI Design
Systems Thinking
Systems Thinking
Systems Thinking
COMING SOON
COMING SOON
COMING SOON
Improving user support and feature discoverability for Growsari
Improving user support and feature discoverability for Growsari
Improving user support and feature discoverability for Growsari
Design Research and Testing
Design Research and Testing
Design Research and Testing
UX Design
UX Design
UX Design
Information Architecture
Information Architecture
Information Architecture
Services to help you succeed
Strategy
Strategy
Product Strategy
Discovery Research
Concept Testing and Validation
CX, Service Blueprinting, Journey Mapping
Execution
Execution
Design Research and Testing
UX and UI (new products/features, E2E flows, redesigns, enhancements)
Low-, Mid-, High-Fidelity Prototyping
Design Systems (building and scaling)
Others
Others
UX Audits
Competitor Analysis
Workshop Facilitation
Measurement (adoption, engagement, churn, etc.) *only if tools are available
We fit if you value these too
Adaptability
Adaptability
Learning complex concepts (quickly!) and knowing when to innovate VS optimize VS pivot.
Problem Framing
Problem Framing
"Why does the problem persist? Why is it worth solving?" — asking these five times.
Contexts and Systems
Contexts and Systems
I’ve shipped multiple builds for users with different contexts, all while thinking of how everything fits holistically & modularly.
Cross-functional Collaboration
Cross-functional Collaboration
I work well with engineering, product, growth, ops, senior leaders, founders, and diverse end-users.
What your experience could be like
Ayra Obazee
Founder and CTO
Kyla brings incredible value to the team with her exceptional thought process, seamlessly moving from conception to prototyping. She thrives on exploring new ideas and learning constantly. Her collaborative nature makes her a joy to work with.
Gail Narcisa
Head of Product Design
Kyla thoroughly analyzed processes, resolved pain points, and drove progress despite limited tech resources and a fast-paced environment. In parallel, Kyla contributed to the Operational arm of the business, delivering significant reductions in operational costs.
Marian Andrade
Project Manager
Kyla is one of the few people I can say is holistically a pleasure to work with. She is a team player who knows when to assert herself. She has this collaborative mindset, knows how to listen, digests the inputs of others, and gives inputs of her own.
Also, she’s not afraid to question the norm and accepts when there are differences in opinion. These traits are consistent to her as I am able to observe this in every project that we work on.
Jhoanne Del Castillo
Technical Product Manager
My front-end developers can follow the flow effortlessly, thanks to the clarity in Kyla's designs. They're highly reliable for documentation purposes. She is also approachable and open to suggestions, which fosters collaboration. Her ideas are excellent.
Inez Diokno
Product Designer
Kyla collaborates well within her teams and brings a positive attitude to her work. The nature of projects she works on can often be tricky to execute but she remains solution-oriented, communicates openly, is receptive to feedback, and is adaptable to new approaches.
Nikka Bautista
Project Manager
She has a remarkable ability to translate complex concepts into an easy-to-understand flow that ensures a seamless experience for our users. She maintains well-structured design files to ensure clear understanding and seamless implementation by the development team.
Ayra Obazee
Founder and CTO
Kyla brings incredible value to the team with her exceptional thought process, seamlessly moving from conception to prototyping. She thrives on exploring new ideas and learning constantly. Her collaborative nature makes her a joy to work with.
Gail Narcisa
Head of Product Design
Kyla thoroughly analyzed processes, resolved pain points, and drove progress despite limited tech resources and a fast-paced environment. In parallel, Kyla contributed to the Operational arm of the business, delivering significant reductions in operational costs.
Marian Andrade
Project Manager
Kyla is one of the few people I can say is holistically a pleasure to work with. She is a team player who knows when to assert herself. She has this collaborative mindset, knows how to listen, digests the inputs of others, and gives inputs of her own.
Also, she’s not afraid to question the norm and accepts when there are differences in opinion. These traits are consistent to her as I am able to observe this in every project that we work on.
Jhoanne Del Castillo
Technical Product Manager
My front-end developers can follow the flow effortlessly, thanks to the clarity in Kyla's designs. They're highly reliable for documentation purposes. She is also approachable and open to suggestions, which fosters collaboration. Her ideas are excellent.
Inez Diokno
Product Designer
Kyla collaborates well within her teams and brings a positive attitude to her work. The nature of projects she works on can often be tricky to execute but she remains solution-oriented, communicates openly, is receptive to feedback, and is adaptable to new approaches.
Nikka Bautista
Project Manager
She has a remarkable ability to translate complex concepts into an easy-to-understand flow that ensures a seamless experience for our users. She maintains well-structured design files to ensure clear understanding and seamless implementation by the development team.
Reach out to pelino.kyla@gmail.com or schedule a discovery call for inquiries. Please share as much detail as you can — business/project context, service(s) needed, scope, and budget range if any.